B2B SaaS CEOs losing 3-7% of customers every month
FREE 2-week Customer Loyalty Diagnostic to find and fix churn drivers.
MRR is flat.Churn hovers at 3-7% a month.NRR is stuck around 100%.Every week you sit in meetings where smart people argue about why customers are leaving.
"It’s onboarding – we need more walkthroughs.”
“It’s UX – we have too many walkthroughs. Features aren’t intuitive.”
“It’s pricing.”
“It’s support.”
Everyone has an opinion. Nobody has hard, segmented, customer‑backed data.So you do what most teams do:
Fire off an occasional NPS or CSAT survey.
Skim a few angry comments in Intercom.
Make another “best guess” roadmap.
Burn another 2 weeks on a feature sprint that didn’t move retention.
You're essentially pouring more leads into a leaky bucket and hoping engineering can patch the holes blind.At your stage, that's not a minor annoyance. It's millions in future revenue.
Instead of guessing about churn, you have:
A clear NPS Score for your brand and by key segments (plan, persona, tenure, use case, etc.).
The top 3-5 drivers of churn AND retention, pulled from real customer data, not guesses.
A 30-day retention action plan with 3-7 concrete moves your team can ship the following week.
Now when you talk about churn, it's not "we think..."—it's: "We're losing high-value long-tenure customers on plan B because of X, Y, and Z. Here's what they told us, here's the expected impact, here's what we're doing in the next 30 days."That's what the Customer Loyalty Diagnostic does.
Day 0-2: Onboarding & Survey
We get a clear idea of your core product and identify the critical questions you need answers to.
We map out your customer journey from initial contact to getting the core outcome.
With this context, I design a low-friction, high-leverage survey tailored to your business.
Day 3-9: Survey Execution & Customer Follow-up
I launch the survey to a targetted and representative sample of your customer base
I managing the entire process for you. This includes tool setup up, follow ups, data cleaning, etc.
Day 10-13: Deep Dive Analysis
I comb through the feedback customer-by-customer, combining advanced analytics with manual legwork to get a clear picture of your churn drivers.
I apply the strategic principles used by the top consulting firm, Bain & Company, to isolate the root causes of your churn and identify the most effective solutions to fix it.
Day 14: Executive Readout
We go through the insights and next steps together, making sure you understand everything you need to turn churn around the following day.
This is not:
You buying another survey tool.
A generic "customer satisfaction" report.
A 3-month consulting project that drains your time and attention.
It's a 2-week sprint that gets you the insight you need from your customers, then does the heavy analytics and prioritization for you - so you and your team can stay focused on shipping product.
I’m Ademide—I led analytics at Bain & Company's NPS Prism team, their CX benchmarking division, where we surveyed millions of customers of brands like Netflix, Tesla, and T-Mobile to understand what actually drives retention.My job was to end debates and turn noisy customer data into simple, executive-ready "here's what to fix" decks.I've taken that same methodology and adapted it for lean B2B SaaS teams doing $1-10M ARR.
NPS Survey Setup & Follow-ups so you don't waste cycles figuring out tooling, wording, targeting, or chasing customers.
Overall Company & Segmented NPS Scores so you know which customers are truly happy, at risk, and worth fighting for.
Industry Benchmarks so you know how you stack up to the competition.
Driver Analysis so you stop guessing and know the few levers that actually move retention.
"Start / Stop / Continue" Insights so there's no confusion about what your team needs to change and what needs to be leaned into.
30-day Retention Roadmap so your team has a focused to-do list and this doesn't die in someone's inbox.
Executive Readout (Live + Recording) so you can align leadership and avoid another hand-wavey churn discussion meeting.
It's a great fit if:
You're a B2B SaaS Founder / CEO doing roughly $1-10M ARR.
You have 500+ active customers and track MRR / Churn.
Churn is over 3-7% / month or higher or NRR is stuck around 100%.
You are not already running a robust NPS / Voice of the Customer (VoC) program.
For my first few clients in January & February, the Diagnostic is free.I cover all costs in exchange for:
Plenty of feedback
Permission to turn the work into a case study
A testimonial from you if you're thrilled by the results
You get a rigorous diagnostic and a concrete plan. I get feedback and success stories.
1. Click the button below to book a 15-minute chat.2. On the call, we'll:
Look at your current churn / NRR situation.
Confirm whether the diagnostic will actually be useful for you.
3. If it's a fit, we'll set up a working session to go through how the diagnostic would work in your specific case.
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